Advertise where AI discovers
content for your audience.
When viewers ask ChatGPT or Perplexity what to watch, play, or listen to next, AI reads trusted publisher pages to build its recommendations. Smalk places your ads on those exact pages — so AI recommends your shows, games, and content.
A new advertising channel for media & entertainment
Social feeds gave you awareness. Search gave you intent capture.
Now AI search is the fastest-growing content discovery channel.
Your campaigns never make it into the AI's pick
AI assistants don't play your trailers or render your takeover units. They parse what critics, culture writers, and "best of" editors publish — then name the titles worth watching, playing, or reading.
Trailers & Takeovers Never Reach the Model
When ChatGPT reads a "best shows to watch" article, it ignores banners and pre-roll ads entirely. Your current media spend has zero effect on what AI recommends to viewers.
Audiences Ask AI Instead of Googling Titles
A growing share of audiences skip Google entirely and ask AI directly: "best sci-fi series to binge right now." Your paid search budget doesn't reach these discovery moments.
Off the Page Means Off the Shortlist
AI builds its entertainment recommendations from editorial content on trusted review and culture sites. If your title isn't present on those pages, AI will not recommend it.
The ad platform built for AI-led discovery
Smalk maps the review sites, episode guides, and recommendation roundups AI engines cite for entertainment questions, then opens them as ad inventory. Your titles get written into the answer audiences actually act on.
Embed in the Pages AI Quotes Back
Native, machine-readable placements live inside the review roundups and watch-guides ChatGPT, Perplexity, and Gemini cite — not skippable pre-roll the model never parses. Your title is read as part of the editorial, not discarded as an ad.
Bid on Discovery Prompts, Not Keywords
Build campaigns around how people actually ask: "best shows to binge this weekend," "co-op games like It Takes Two," or "thriller novels similar to Gone Girl." Spend activates on the exact pages AI reads to answer them.
Own the 'What Should I Watch' Moment
Get a specific series, film, or game named as the top recommendation when audiences ask AI for something to watch or play tonight. Turn open-ended intent into a single, branded pick.
Win 'Best Streaming Service for X'
Surface your platform when viewers ask "best streaming service for live sports" or "which service has the most anime." Smalk places your value props on the comparison pages AI synthesizes into its verdict.
Media-Buying Controls, AI-Search Inventory
Set budgets, whitelist publishers, exclude competing studios, and cap frequency by franchise or genre. The same DSP discipline your team runs today, pointed at a channel rivals haven't claimed yet.
Prove ai-ROAS on Every Title
Track mention lift, recommendation rank, and sentiment for each show, game, or release across every engine. Tie AI citations back to spend so you know which titles the models are actually pushing.
How it works
The planning, buying, and measurement playbook your team already runs — pointed at where audiences now decide what to watch.
Map the Entertainment Prompts AI Answers
We surface the recommendation queries, genre roundups, and "best of the year" lists AI fields for your category — and the exact publisher pages it pulls from to build each answer.
Match Your Slate to Audience Intent
Line up your shows, films, games, or releases with the prompts and pages that matter for a premiere window, a seasonal push, or a back-catalog title you want rediscovered.
Launch Across Every AI Engine
Native, AI-readable placements go live on those pages across ChatGPT, Perplexity, Gemini, and Copilot — so your title lands in the recommendation, not in a banner the model ignores.
Measure Recommendation Lift & Scale
Track how often each title gets named, where it ranks, and how sentiment shifts — then move budget toward the genres, prompts, and releases earning the most AI recommendations.
How AI search is rewriting content discovery
For decades, finding something to watch, play, or read meant browsing — scrolling a streaming carousel, flipping through a magazine round-up, or trusting a platform's recommendation engine. That behavior is consolidating fast. A viewer now opens ChatGPT and types "I loved Succession, what should I watch next on Max?" and gets a ranked, reasoned shortlist before any carousel finishes loading. Discovery is shifting from infinite scroll to a single conversational answer.
What makes this channel different for media brands is the economics of that answer. A streaming carousel shows dozens of tiles; an AI response names two or three titles, and often just one. The model assembles that pick not from your trailer buy or your social campaign, but from the critics, culture sites, episode guides, and "best of" lists it has learned to trust. If your show, game, or release isn't represented accurately on those pages — or isn't there at all — the assistant simply recommends a competitor in the same genre and mood. Worse, it can repeat stale details: a wrong release date, a service you've left, a season that's since been renewed. In a winner-take-most format, invisibility and inaccuracy cost you the audience before they ever press play.
Smalk gives content brands a way into that answer. We place contextual, AI-readable messaging on the precise pages models cite for entertainment recommendations — so your titles show up, with the right metadata, at the exact moment someone is deciding how to spend their evening.
Three ways to grow your audience through AI search
Whether you're launching a premiere, defending a franchise, or reviving a back-catalog hit — Smalk runs all three through one AI Search DSP.
FAQs
Common questions about advertising in AI search for media & entertainment brands.
AI is the new recommendation engine.
Advertise on it.
Audiences ask AI before they watch, play, or listen. Smalk places your ads where AI reads — so your content gets recommended.