ChatGPT ads sit below the answer.
Smalk puts you in it.
ChatGPT ads place sponsored content below the organic answer. Smalk is the complementary ad platform that helps your brand own the organic answer itself — the recommendation 800M+ people read and trust first.
The answer is the new ad.
The slot below it isn't enough.
Every ChatGPT response has two layers: the organic answer it generates, and the sponsored ads beneath it. Buyers read — and act on — the answer first. Smalk makes sure your brand is in it.
Why brands own the ChatGPT answer with Smalk
Sponsored slots are coming to ChatGPT. The brands that win now are already inside the organic answer — complementary to, and ahead of, paid placements.
Be named in the answer itself
When users ask ChatGPT about your category, your brand appears in the organic answer — the recommendation they read first, above any sponsored slot.
Complementary to ChatGPT's sponsored ads
Sponsored placements sit below the answer. Smalk wins the answer above them — run both and own the full response, the way display and search ads work together.
Measure mention lift
Track how often ChatGPT names your brand in its answers before and after launch — real attribution, not impressions on a slot users scroll past.
Target high-intent prompts
Get your brand into the answer for the exact questions buyers ask ChatGPT — from "best tools for…" to "alternatives to…".
Earned through trusted sources
Your brand wins its place via the high-authority pages ChatGPT actually cites — credible editorial sources, not paid inventory users distrust.
Available today
You don't have to wait for OpenAI's ad product to mature. Start owning the organic answer now, while competitors are still watching the ad slot.
How owning the ChatGPT answer works
From prompt mapping to live results — get your brand into ChatGPT's organic answers, the complement to any sponsored ad slot.
Map the prompts ChatGPT answers in your category
We identify the high-intent questions your buyers ask ChatGPT and the publisher sources it cites to build each answer.
Get your brand into the sources ChatGPT cites
Smalk earns your brand a place inside the editorial content ChatGPT reads — so it surfaces you inside the organic answer, not the slot below it.
Own the answer across every AI engine
One dashboard, full control. Extend the same organic-answer ownership to Perplexity, Copilot, Gemini, and Google AI Mode.
Track mention lift and scale
Watch how often ChatGPT recommends your brand, where you rank in the answer, and how sentiment shifts — in real time.
ChatGPT Ads FAQs
How ChatGPT ads work — and how Smalk helps you own the organic answer above them.
ChatGPT won't recommend you
if it doesn't know you.
Sponsored slots sit below the answer. The recommendation buyers actually read is the organic answer — and Smalk helps you own it.