Advertise where AI answers
health questions.
When patients ask ChatGPT or Perplexity about treatments, symptoms, or medications, AI reads trusted health publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand and therapies.
A new advertising channel for healthcare
Google gave you Search Ads. Medical journals gave you print placements.
Now AI search is the fastest-growing health information channel.
Patients are asking AI — your ads aren't there
AI assistants don't render banners or click your paid health links. They read and summarize publisher and clinical content, then recommend treatments based on what those pages say.
AI Never Sees Your Display Ads
When ChatGPT reads a health article or drug review, it ignores banners and display ads entirely. Your current media spend has zero effect on what AI recommends.
Health Search Ads Skip the AI Audience
A growing share of patients skip Google entirely and ask AI directly: "best treatment for migraines" or "side effects of metformin." Your Google Ads budget doesn't reach them.
Absent From the Page, Absent From the Answer
AI builds its health recommendations from editorial content on trusted medical publisher pages. If your brand isn't present on those pages, AI has no reason to mention your therapy.
The first ad platform for AI health search
Smalk pinpoints the clinical and publisher pages AI trusts for health questions, then places compliant, contextual ads on them — so accurate information about your brand is part of what AI hands patients and providers.
Live inside the pages AI reads
Native, AI-readable placements on the clinical reviews, treatment guides, and patient-education pages ChatGPT, Perplexity, and Gemini cite for queries like "treatment options for ulcerative colitis." Your brand sits in the editorial text AI synthesizes, not a display unit it never parses.
Buy conditions and prompts, not keywords
Build campaigns around the real questions patients and caregivers type, from "what helps with chronic migraine" to "is metformin safe long term." Ads activate on the exact pages AI pulls from to construct its answer.
Enter the AI treatment option set
When someone asks AI to compare therapies for a condition, your treatment should appear as a recognized, accurately described option. Smalk gets balanced product information onto the pages shaping that answer — framed as education, never an efficacy claim.
Drive disease awareness and discovery
Reach people earlier, when they ask AI "what are the early signs of atrial fibrillation" or "how is psoriasis diagnosed." Your unbranded awareness and screening messages land where patients first learn about a condition.
Compliance and brand safety by design
Approve every page before it goes live, control the exact wording, and exclude any condition, context, or competitor adjacency. Built for MLR-style review with placement-level transparency and full audit trails.
Measure your share of the AI answer
Track mention lift, recommendation position, and sentiment by therapeutic area and prompt — tied directly back to spend. See exactly which conditions and messages are putting your brand in front of patients.
How it works
The media-buying workflow you already run — now pointed at AI search, with healthcare-grade compliance built in.
Map the health questions AI answers
We surface the symptom checks, treatment comparisons, and "best" and "where" prompts AI fields across your therapeutic areas, then pinpoint the trusted publisher and clinical pages it cites to build each answer.
Match your message to patient intent
Align therapies, screening campaigns, and HCP information to the prompts and pages that matter for your launch or condition — with compliance guardrails and exclusions agreed up front.
Activate across every AI engine
Native, AI-readable placements go live on those pages across ChatGPT, Perplexity, Gemini, and Copilot, so your brand enters the health answer itself instead of a banner slot beside it.
Measure lift and optimize
Track how mentions, treatment recommendations, and positioning move by therapeutic area, then shift spend toward the conditions, prompts, and audiences where AI is surfacing your brand the most.
How AI search is rewriting the patient journey
Health decisions used to begin with a search box and a long scroll through forums, symptom checkers, and clinic websites. Increasingly, they begin with a conversation. A patient newly diagnosed with type 2 diabetes asks ChatGPT what the condition means, which treatments exist, and what to ask their doctor — and gets one confident summary instead of ten blue links. Caregivers, the worried-well, and time-pressed clinicians are doing the same thing dozens of times a day, often before a single appointment is booked.
For pharma brands and health systems, the stakes are higher than in almost any other category. These are YMYL — "your money or your life" — topics, so AI engines lean hard on sources they judge authoritative: peer-reviewed reviews, major health publishers, society guidelines, and patient-education libraries. The answer a patient reads is assembled from those pages, not from your unbranded awareness banners or your bids on regulated keywords. If your therapy is described inaccurately, framed only alongside a competitor, or missing from those pages entirely, AI quietly shapes consideration without you — and it may repeat outdated labeling or omit a newer option that would suit the patient better.
This is a discovery and education challenge, not an advertising-claims one. Smalk gives healthcare and pharma teams a compliant way into that moment: contextual, AI-readable placements on the exact pages AI reads, reviewed page by page and framed as education rather than promotion. The point is never to give medical advice or make unsubstantiated efficacy claims — it is to ensure accurate, balanced information about your brand and the conditions you treat is present where patients and providers now ask their very first questions.
Three ways to grow your brand through AI health search
Whether you're building disease awareness, positioning a therapy, or sending patients to care — Smalk runs all three through one compliant AI Search DSP.
FAQs
Common questions about advertising in AI search for healthcare & pharma brands.
AI is the new prescription pad.
Advertise on it.
Patients ask AI before they visit. Smalk places your ads where AI reads — so your treatments and brand get recommended.