Advertise where AI shops
for your customers.
When shoppers ask ChatGPT or Perplexity for product recommendations, AI reads trusted publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand and products.
A new advertising channel for retail
Google gave you Shopping Ads. Marketplaces gave you Retail Media.
Now AI search is the fastest-growing product discovery channel.
Your ad stack stops short of AI search
AI assistants don't render banners or tap your Shopping feed. They read trusted editorial content and name the brands and products they find there.
Banners Never Reach the Answer
When ChatGPT reads a product review page, it ignores banners and display ads entirely. Your current media spend has zero effect on what AI recommends to shoppers.
Your Shopping Feed Skips the AI Shopper
A growing share of consumers skip Google entirely and ask AI directly: "best running shoes under $150." Your Google Shopping budget doesn't reach these buyers at all.
No Presence Means No Recommendation
AI builds its product recommendations from editorial content on trusted publisher pages. If your brand isn't present on those pages, AI has no reason to mention you.
The first ad platform built for AI shopping
Smalk pinpoints the pages AI trusts when answering shopping questions, then lets you run contextual placements on them. Your products become part of the recommendation itself.
Land your products in AI buying shortlists
When shoppers ask AI for "the best wireless earbuds under $100" or "top-rated air fryers," your SKUs appear on the review and roundup pages it cites to build that list. You go from invisible to recommended at the exact moment of decision.
Cover every stage of the shopping journey
Activate across discovery, comparison, and purchase prompts — from "gifts for runners" to "Dyson vs Shark vacuum" to "where to buy organic protein powder." Smalk meets shoppers wherever AI is shaping the basket.
Win comparison and 'best value' queries
Get accurate pricing, specs, and live promotions onto the pages AI reads, so it weighs your products fairly instead of quoting stale numbers. Your bestsellers stay front and center when shoppers ask AI to compare options.
Turn 'near me' searches into store visits
Surface your store locations and stock on the local pages AI cites for "[product] near me" and "open now" prompts. AI routes ready-to-buy shoppers straight to your aisles.
Defend your category from competitors
Show up in the consideration set when shoppers research rival brands, lock out competitor placements, and control exactly where your products appear. Protect share in the prompts that drive your category.
Attribution built for retail
Track mention share, recommendation rank, and sentiment by product line and category — tied back to spend. See which SKUs AI is actually pushing and double down on what converts.
How it works
The media buying playbook you already run — pointed at a brand-new channel, fresh inventory, and measurable AI search results.
Map the shopping prompts AI answers
We surface the "best of" lists, product comparisons, and buying-guide questions AI fields in your categories — plus the exact retailer and publisher pages it cites to answer them.
Match your catalog to real demand
Align your bestsellers, hero SKUs, and store footprint to the prompts and pages that move revenue — for a product launch, a seasonal push, or the categories you're defending.
Go live across every AI engine
Native, AI-readable placements launch on those pages across ChatGPT, Perplexity, Gemini, and Copilot — so your products land inside the recommendation, not in a banner AI never reads.
Optimize by SKU and category
Track recommendation lift per product and category, then shift budget toward the SKUs, prompts, and seasons that win shortlist spots and add-to-carts.
How AI search is rewriting product discovery
Online shopping used to mean a scroll through search results, a handful of open tabs, and a comparison spreadsheet living in your head. That entire funnel is compressing into a single conversation. A shopper now types "what's the best robot vacuum for pet hair under $400?" into ChatGPT and gets a ranked answer — complete with picks, reasons, and price ranges — before they ever land on a retailer's site. The research, the shortlist, and increasingly the decision all happen inside the assistant.
For retailers and DTC brands, the hard part is that the assistant doesn't pull from your paid campaigns. It synthesizes its recommendation from the editorial sources it trusts — buying guides, expert roundups, review sites, and marketplace listings. If your products are missing from those pages, priced wrong, or described with outdated specs, AI quietly recommends a competitor in your place. Unlike a search results page where you can at least buy your way to the top, the AI answer usually names just one or two products — and the rest simply don't exist to that shopper.
The stakes are highest at the bottom of the funnel, where intent is unmistakable: "where to buy," "best [product] for [use case]," "X vs Y," "is [brand] worth it." These are the queries that used to convert your most profitable traffic. Smalk gives retail and e-commerce brands a way to compete for them — placing contextual, AI-readable content on the exact pages AI reads, with accurate pricing and product data, so your catalog shows up the moment a purchase decision is being made.
Three ways to grow retail sales through AI search
Whether you're launching a product, protecting category share, or driving footfall — Smalk runs all three campaign types from a single AI Search DSP.
FAQs
Common questions about advertising in AI search for retail & e-commerce brands.
AI is the new shelf.
Advertise on it.
Shoppers ask AI before they buy. Smalk places your ads where AI reads — so your brand and products get recommended.