AutomotiveFranceAgency partner
How dentsu proved GEA works for Midas.
Duration
30 days
Prompts
7 targeted
Mentions
+30% Visibility Uplift
AI Models
Publishers
9 media sources identified where we placed contextual ads
CustomersSearch is changing.
Search is changing.
So is advertising.
Consumers are moving to AI-powered search. The brands that win tomorrow are the ones advertising there today. Meet the pioneers defining a new category: AI Search Advertising.
Pioneers
Early movers in AI Search Advertising
Bedding · Budget mattresses
Cosmo5 × Tediber
Tediber in budget-mattress recommendations.
The Tediber publisher campaign focused on budget-mattress recommendations in ChatGPT Search and Gemini. The report compares the brand's mention rate with the pre-campaign period in answers that read the activated publisher content.
- Duration
- 30 days
- AI engines
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- Mention-rate increase vs pre-campaign
- 6.43×
- Mention rate, vs 12.5% before the campaign
- 80.4%
- Average rank in the answer, vs 2.44 before
- 1.62
Reading the evidence
Within that publisher-content-read scope, Tediber was mentioned in about eight out of ten answers. The report also records an improvement in its average position in the answer, from 2.44 to 1.62. Both observations describe the reported response set, not every mattress recommendation made by an AI engine.
Automotive · Electric SUVs
Publicis × Mercedes
Mercedes-Benz in electric-SUV answers.
The Mercedes-Benz France publisher campaign, with Performics (Publicis Groupe), covered electric-SUV recommendations across three AI engines. The report compares mention rates with the pre-campaign period where the activated publisher pages were read by AI.
- Duration
- 30 days
- AI engines
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- Mention-rate uplift vs pre-campaign
- +77%
- Mention rate, vs 28.1% before the campaign
- 49.8%
- Mention-rate increase on Perplexity: 9.4% to 50.5%
- 5.37×
Reading the evidence
In the reported answers that read the publisher pages, Mercedes-Benz's mention rate rose from 28.1% to 49.8%. The Perplexity breakdown moved from 9.4% to 50.5%. This is a scoped comparison of AI-answer mentions; it does not establish a change in vehicle sales or conversions.
Banking · Student offers
Havas × BNP Paribas
What AI answers say about student banking.
The BNP Paribas report collects selected AI responses about student banking and groups them into message themes. It documents how the brand is described across six monitored prompts and three AI engines.
- Duration
- 7 days
- AI engines
- Selected AI quotes
- 36
- Message themes identified
- 12
- Monitored prompts across three AI engines
- 6
Reading the evidence
The summary organizes the themes into offer and pricing, international banking, and positioning. Examples include student loans, account and card fees, travel benefits, school partnerships, branch access and the mobile app. These are themes found in selected AI responses—not independently verified banking terms or new customer testimonials.
"Generative Engine Advertising gave us something display never could — our brand inside the AI answer, exactly when consumers were asking about car maintenance. The results speak for themselves."
dentsu Agency
Agency partner · Midas campaign
From SEA to GEAGenerative Engine Advertising:
Generative Engine Advertising:
the next era of Search Advertising
SEA put brands on search results pages. GEA puts brands inside AI-generated answers. Same intent, new medium — and the brands that move first are already seeing compounding results.
The window is now
AI search adoption is doubling every quarter. Brands that establish presence now build compounding visibility that late entrants will never catch up to.
Attention has moved
Consumers ask AI for answers, not search engines. AI Search Advertising places your brand inside those answers — right where attention now lives.
Proven, measurable results
This is not a bet on the future. Campaigns are already running, results are already being measured, and brands are already winning. The data is real.
Join the brands defining
AI Search Advertising.
A new advertising category is being written right now. The pioneers above got there first — your brand can be next.