Advertise where AI recommends
everyday products.
When consumers ask ChatGPT or Perplexity which laundry detergent, snack, or skincare product to buy, AI reads trusted publisher pages to build its answer. Smalk places your ads on those exact pages — so AI recommends your brand.
A new shelf for CPG brands
Supermarket shelves gave you eye-level placement. Retail media gave you sponsored listings.
Now AI search is the fastest-growing channel where consumers discover everyday products.
Your current ads don't reach AI search
AI engines don't show banners. They don't browse retail media networks. They read editorial content from trusted publishers and recommend brands based on what they find.
Display Ads Are Invisible to AI
When ChatGPT reads a "best dishwasher detergent" article, it ignores banners. Your current display spend has zero influence on which CPG brand AI recommends.
Paid Search Doesn't Reach AI Users
A growing share of consumers skip Google and ask AI directly: "best organic snacks for kids" or "best shampoo for curly hair." Your search budget misses them.
No Presence = No Mention in AI Answers
AI builds its product recommendations from editorial content on trusted publisher pages. If your brand isn't present on those pages, AI has no reason to recommend you.
The first ad platform for AI search
Smalk identifies the publisher pages AI trusts for CPG and household product queries, then lets you place contextual ads on those pages. Your brand becomes what AI recommends.
Contextual Ads on Pages AI Reads
Native, AI-readable placements on the publisher pages ChatGPT, Perplexity, and Gemini cite for CPG and household queries — not display banners.
Target Consumer Prompts, Not Keywords
Build campaigns around real prompts like "best laundry detergent for sensitive skin" or "healthiest cereal brands." Ads activate where AI looks.
Brand Consideration Campaigns
Get your brand cited as the top pick when consumers ask AI for category recommendations — the new eye-level shelf placement.
Drive-to-Store for CPG
Place your retail partners on the local publisher pages AI reads for "near me" queries so it directs shoppers to you.
Full Media Buying Control
Set budgets, approve placements, exclude competitors, and define floor prices. The same DSP-grade controls — built for AI search.
Measure Your ai-ROAS
Track mention lift, position lift, and sentiment lift across all AI engines. Full attribution from ad spend to AI citations.
How it works
Same media buying logic you already know. New channel, new inventory, new results.
Identify the Media Sources AI Trusts
Smalk maps which publisher pages AI engines actually cite when answering consumer queries about your product categories — from household cleaning to snacks to personal care.
Build Your AI Search Media Plan
Select prompts to target, choose publisher placements, set your budget. The same media buying workflow you know — adapted for AI search.
Activate Contextual Ad Campaigns
Launch AI-readable native ads on the pages AI reads. One DSP, all AI engines (ChatGPT, Perplexity, Copilot, Gemini) — your brand enters the AI answer.
Measure Lift & Scale
Track how your ad campaigns move the needle on AI mentions, brand recommendations, and category positioning. Optimize spend based on real AI search performance data.
Three ways to advertise in AI search
Whether your goal is brand awareness, product recommendations, or driving foot traffic — Smalk runs it through one DSP.
FAQs
Common questions about advertising in AI search for cpg & fmcg brands.
AI is the new shelf.
Get eye-level placement.
Consumers ask AI before they buy. Smalk places your ads where AI reads — so your CPG brand gets recommended at the moment of consideration.