Recherche pionnière et analyses concrètes sur le Generative Engine Advertising, l'optimisation pour la recherche IA et la visibilité de marque à l'ère de l'IA conversationnelle.
De la compréhension du comportement des LLM à l'optimisation pour ChatGPT, Perplexity et Claude — le blog Smalk, là où le marketing rencontre l'intelligence artificielle.
OpenAI is launching ChatGPT ads for Free and Go users across the EEA in August 2026. That is on-site revenue. The publisher content powering the answers remains an off-site input with almost no share of the new money.
Competition among AI engines is accelerating the collapse of the link economy. Traffic is falling, citations are rising, and neither brands nor publishers yet have a payment rail built for the shift.
The first agent-ad pilot triggered accusations of spam and cloaking. The machine audience is too large to ignore. The model that lasts serves agents and humans on the same page, in the right place.
The New York Times priced half a million works at close to $2bn a year. The supply side of the answer economy finally has a unit cost, and still no unit price. Here is what closes the gap.
Marketers now route 24% of search budgets to AI visibility, and performance teams are the biggest funders. The spend behaves like brand media. The pocket it comes from decides what gets built next.
Newsweek says AI Search is pushing publishers toward a new business model: buying their audience back. It is the open web's oldest arbitrage, aimed at a unit that is deflating.
OpenAI is testing ads that open a business agent instead of a website. The click survives, the landing page doesn't. What brands hand over, and what publishers should read into it.
Machines now generate 57.5% of web requests, yet ad budgets still assume every visitor is a person. The next media plan needs a machine-audience line, and a price for it.
ChatGPT's share of generative AI visits fell from about 76% to 53% in twelve months. Attention fragmented. The ad layer did not follow it.
Time just sold the first ad built for an AI agent, not a human, through markdown pages built with an outside ad-tech partner. Ally Bank and PMI bought it. Here's what the deal proves, and what it doesn't.
A sharper content brief earns citations, but 84% of what AI cites is earned media it can't buy. The paid lane forming beside AI answers has no publisher payment rail yet.
ChatGPT cited sources in 22.6% of travel answers and 4.8% of education answers in May. That spread is not an optimization problem. It is a platform deciding how much value to route outward.
Two out of three Google searches now end without a click. The industry calls it an attribution crisis. It is a pricing crisis, and the difference decides who pays whom.
Legal tech spent a decade buying efficiency. The next spend is visibility inside AI answers. New 2026 citation data shows that layer is already occupied.
Search traffic to publishers fell 33% in a year. The industry's answer is to relabel bought placement as earned media. The citation data does not agree.
Publishers can finally block Google without vanishing from search. But an off switch is leverage, not revenue. Here is the payment rail the answer economy still needs.
Google déploie les Aperçus IA et le Mode IA en France ce 22 juillet 2026. Deux ans après les États-Unis, voici ce que le marché français peut anticiper, et le nouveau contrat à écrire.
Google taught millions of businesses to get found with a simple listing. AI chatbots are rewriting that playbook — moving discovery from clicks to citations, on both sides of the market.
Ozone data shows publisher ad supply fell up to 40% in Q2 2026 while prices rose. Scarcity pricing is buying time, not a future. Here's the economy forming inside the AI answer.
Publishers can finally count what AI engines cite. Nobody's built the market to pay for it — and OpenAI's own ad math proves the gap is real.
OpenAI's ad pilot hit $100M ARR in six weeks and is expanding into France, Germany and Ireland. Its own exec confirmed publishers get none of it. Here's the gap Smalk AI closes.
AI chatbots build recommendations from other people's content, not your homepage — and almost no one gets paid for supplying the evidence that wins the recommendation.
Fifteen domains control 68% of what AI engines cite. The governance debate is real, but without an ad model that pays publishers for feeding the answer, transparency alone changes nothing.
A field experiment confirms AI Overviews cut publisher clicks by 40%. But lost traffic is only half the problem — the quality signals that made content discoverable are disappearing with it.
VidéoKristofer Moisan, Founder & CEO de SMALK AI, revient sur le 3e mind Retail Day consacré à la maîtrise de l’accélération de l’IA en 2026. Plus de 100 personnes étaient réunies à l’espace Onepoint à Paris le jeudi 25 juin 2026, pour assister à cette matinée de débats... Un événement du groupe mind.
eMarketer says 80%+ of US AI advertising in 2026 runs beside AI answers, not inside them. The money found the new surface — but not the native format, or the rail that pays publishers.
VidéoSmalk AI part d’une constat : à l’ère de ChatGPT, Perplexity ou AI Overviews, ce ne sont plus seulement les internautes qui visitent les pages… mais des agents IA délégués par les humains. Et ces visites ont une valeur économique à monétiser. Explications avec Kristofer Moisan, cofondateur de la société.
Le chiffre le plus répété sur la Croisette annonçait la mort du web ouvert. Le vrai événement de Cannes 2026, c'est l'économie de remplacement qui a enfin montré son visage.
ChatGPT is monetizing demand keyword search was never built to reach. But the new ad economy runs on publisher content — and not a cent flows back to the source.
Publishers are now modeling life with no Google traffic at all. The smart ones aren't waiting to find out if Google Zero is real — they're re-architecting for a web where citation, not the click, is the unit of value.
Google brought Preferred Sources into AI Overviews and AI Mode. It's a visibility upgrade for incumbent brands — not the payment rail the citation economy actually needs.
Preferred Sources, carousels, and Highly Cited badges aren't features. They're Google assembling an owned-and-operated AI Search network — controlling discovery and monetization while publishers supply the content.
AI chatbots aren't just draining publisher traffic — they're quietly eroding the open internet's ad inventory. Media buyers who haven't repriced this shift yet are running out of time.
Microsoft supplie les éditeurs de laisser entrer les robots IA. Google AI Mode continue de manger les clics qui les finançaient. L'économie du lien s'effondre dans une économie de la citation sans rail de paiement. C'est la couche manquante.
Le trafic Google s'effondre, l'audience devient agentique, et le pay-per-crawl ne paie que l'accès. Voici le modèle qui rémunère l'influence — et remet la presse au centre.
DNVB conquered Shopify. Social-first media conquered the feed. After Google I/O 2026, AI-first media — built to be ingested and cited by LLMs — is the next native-distribution category.
Google a opéré le plus grand changement de sa barre de recherche en 25 ans. Le playbook du web ouvert — clic, CPC, trafic-éditeurs — est en train d'être enterré. Voici l'économie parallèle qui prend sa place.
Gemini Spark de Google I/O 2026 parcourt le web pour vous, la nuit. Quand c'est une machine qui clique, l'économie pub bâtie sur le clic humain n'a plus d'événement de facturation.
