SMALK AI Launches the First Ad Context Network for AI Search and Joins Station F’s Founder Program
As ChatGPT and other AI Search engines democratizes AI-powered web search, SMALK AI announces the launch of the first Ad Context Network dedicated to AI Search. After GEO (Generative Engine Optimization), it's time for GEA (Generative Engine Advertising): a major new milestone for advertising in the era of the Agentic Web.
This announcement coincides with SMALK AI joining Station F's Founder Program, a key step to accelerate the deployment of its technology within Europe's largest startup campus.
Convincing AI Agents, Not Just Users
Users now delegate their searches to agents like ChatGPT, Perplexity, or Google AI Mode. These new intermediaries determine which brands appear in AI-generated responses.
"This is a fundamental shift in digital marketing," explains Kristofer Moisan, co-founder of SMALK AI. "Being absent from LLM responses is like being invisible on Google 15 years ago."
From Analysis to Activation: A New Chapter for SMALK AI
For several months, SMALK AI has been helping hundreds of brands measure and optimize their visibility in AI-generated responses through its AI Analytics and Content Optimization tools.
With the launch of its Ad Context Network, the startup is scaling up: brands can now automatically appear directly on reference pages that AI agents analyze to formulate their responses.
These ad formats are visible to both humans and AI agents — a world first — while traditional display banners remain completely invisible to AI agents.
A Win-Win Model for Brands and Publishers
The principle of GEA is simple: automatically display contextual native ads when AI agents visit high-authority pages. The business model is based on an AI-adapted CPM, where the "view" is no longer from a human, but from an AI agent browsing content to answer a user query.
For brands and agencies, it's a new way to:
- Increase their mention rate in AI responses
- Measure their ROAS on AI Search channels
For publishers and creators, it provides:
- A native and automated revenue stream
- No additional content creation required
- An evolution comparable to the launch of AdSense in 2003
Station F: A Strategic Accelerator
SMALK AI's entry into Station F's Founder Program marks a decisive turning point for the startup. Within the campus's unique ecosystem, SMALK AI will be able to accelerate its development surrounded by founders, investors, and experts from around the world.
"We're at a pivotal moment where brands understand that AI Search is becoming a strategic acquisition channel in its own right," concludes Kristofer Moisan.
About SMALK AI
Founded by Antonin Lacombe and Kristofer Moisan, SMALK AI is the first end-to-end Ad platform dedicated to brand visibility on AI-powered search engines. From analytics to advertising activation, the startup helps brands, agencies, and publishers exist in a world where AI agents are redefining discovery and visibility.
About STATION F
STATION F is the world's largest startup campus, founded by Xavier Niel in 2017 and based in Paris. The 50,000m² campus supports over 1,000 startups a year, who take part in 30 different support programs. The startup community already boasts a number of success stories, including Hugging Face, Yuka, Neoplants and many others. STATION F offers everything entrepreneurs need to launch and develop their companies.
Founders Program: The Founders Program is STATION F's core and most selective program dedicated to early-stage companies.
Follow us on Twitter and LinkedIn for behind-the-scenes updates as we grow within Station F.
→ Link to Station F's Founder Program announcement
Press contact: Kristofer Moisan