Smalk AI, the French startup building next-generation tools for AI-powered search visibility, is thrilled to announce its selection for Microsoft’s GenAI Studio at Station F, Europe’s leading startup hub.
Backed by Microsoft’s AI infrastructure and surrounded by a powerful network of mentors and partners—including Mistral AI, GitHub, NVIDIA, Danone, and Cellenza—this opportunity marks a major milestone for Smalk AI. It reinforces the company’s commitment to scaling its unique approach to Generative Engine Optimization (GEO) and helping brands stay visible and relevant in the era of large language models (LLMs).
Traditional SEO is no longer enough in a world where users turn to AI-powered engines like ChatGPT, Perplexity, and Google’s AIO/AI Mode to find answers, discover products, or make decisions. Smalk AI was created to meet this shift head-on.
By joining the GenAI Studio, Smalk AI gains access to Microsoft’s deep expertise and cloud infrastructure to enhance its platform — a tool built from the ground up to help marketers and enterprises track their presence in AI search results, understand how LLMs interpret their brand, and uncover new paths to digital visibility.
“We’re excited to partner with Microsoft to accelerate our roadmap,” said Antonin Lacombe, founder of Smalk AI. “AI search is fundamentally changing how people discover information, and brands need new tools to stay relevant. Smalk is here to help them navigate that shift with clarity and control.”
Smalk AI is now part of a fast-moving studio where experimentation meets execution. With direct support from Microsoft’s product teams, mentorship from AI leaders, and access to enterprise go-to-market frameworks, Smalk AI will:
Strengthen its AI-driven analytics for monitoring how brands appear across conversational agents
Scale its infrastructure to handle increasing demand from enterprise clients
Sharpen its market positioning as more brands embrace the shift to AI search
Joining the GenAI Studio isn’t just a recognition of Smalk AI’s progress—it’s a bet on the future of search. In this new era, visibility is no longer about blue links on page one. It’s about how your brand is understood, surfaced, and recommended by AI systems.
Smalk AI is on a mission to ensure that brands don’t just show up—but stand out—in these emerging environments.
Smalk AI is a Paris-based technology company helping brands and agencies understand and improve their visibility across Generative AI-powered search engines. The platform blends AI analytics, search behavior insights, and enterprise-ready tools to help marketing teams stay ahead in the world of intelligent search. Smalk AI is trusted by forward-thinking brands to navigate the evolution of SEO into GEO—Generative Engine Optimization.
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—> Link to Microsoft’s official announcement