Smalk AI, a specialized SaaS platform for AI search optimization, is helping brands prepare for ChatGPT’s new shopping features that will reach 400 million weekly users without traditional paid advertising.
Smalk AI is a software-as-a-service platform that enables brands to track, monitor, and optimize their visibility across AI search engines like ChatGPT, Perplexity, and Claude. The platform specializes in Generative Engine Optimization (GEO) – the emerging discipline of optimizing content for AI-powered search results.
OpenAI recently announced ChatGPT will integrate shopping recommendations without sponsored ads – a stark contrast to Google Shopping’s pay-per-click model. This shift fundamentally changes how brands achieve visibility online.
“Brands traditionally bid on keywords for Google Shopping placement,” explains Kristofer Moisan, Smalk AI founder. “Now they must optimize product descriptions for user intent, not search terms.”
Unlike Google’s reliance on structured data and product feeds, AI engines analyze:
This requires brands to monitor and optimize their entire digital reputation, not just their website content.
Intent-Based Content: Products must be described by use cases rather than just specifications. Instead of “blue wool sweater,” think “perfect sweater for client meetings” or “ideal for Scandinavian winters.”
Reputation Management: AI engines prioritize authentic user experiences over promotional content, making review management and community engagement crucial.
Contextual Descriptions: Product information should answer “what is this for?” rather than just “what is this?”
Moisan predicts AI agents will soon compare products, make recommendations, and complete purchases autonomously. “These systems become persistent shopping assistants, remembering user preferences and pushing relevant products based on comprehensive user profiles.”
The Smalk AI platform’s applications extend beyond retail to travel, services, and B2B companies. Any business with transactional elements will need AI search optimization as these technologies expand across industries.
With ChatGPT evolving into a “super-app” similar to WeChat, brands face a critical choice: adapt to AI-driven discovery or risk invisibility in an increasingly AI-mediated marketplace.
Smalk AI’s SaaS platform provides the monitoring and optimization tools brands need to maintain visibility as search behavior fundamentally shifts from keyword-based to intent-based discovery.
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