Our AI-First Web Manifesto
The Search Game Has Changed — At Last
Mission
"Our mission is to guide content creators and modern marketing teams through the evolution from traditional search to AI-mediated discovery, creating intelligent content strategies that optimize AI visibility while streamlining content operations."
50.4%
In 2024, AI bots and AI Agents now account for 50.4% of web traffic, surpassing human users and reshaping the digital landscape for modern marketing teams.
64%
That’s how much traffic drops due to AI-powered search summaries, accelerating the rise of zero-click searches and challenging traditional content strategies.
Take a look at your open tabs right now — Chances are you’ve got ChatGPT helping you draft content, Perplexity answering your research questions, and TikTok suggesting your next purchase. Google? It’s just another tab.
That’s the thing about change – it happens gradually, then suddenly. Today’s reality is a fragmented landscape where your audience discovers content through AI assistants, social recommendations, and vertical search engines. Your brand and product visibility? It’s scattered across dozens of AI-powered touchpoints.
But, here’s the truth: while most teams are still fine-tuning their SEO strategies and keyword research, the real game has moved elsewhere. We strongly believe modern marketing teams need more than just another optimization tool – they need a strategic advantage in a world where AI increasingly shapes how content gets discovered, understood, and shared.
Here’s what we believe about content in the AI era. No fluff, no jargon – just the core truths that drove us to build Smalk AI 👉
Our 10 Core Principles
about AI x Content Discovery
01. The AI Chaos Is Real
Let’s be honest – your content operations are probably a mess right now. Different tools for different channels, no clear view of how AI sees your content, and a constant struggle to keep up. We’ve been there, and we knew there had to be a better way.
02. You Can't Fool AI
Gaming the system doesn’t work anymore. AI understands content differently than traditional search engines. The future belongs to brands that help AI truly understand their message, not those trying to trick it.
03. Your Time Is Too Valuable
You shouldn’t need a PhD in machine learning to create content that works. Your team should focus on what they do best – creating amazing content – while we handle the AI optimization part.
04. Creativity Still Matters
AI isn’t here to replace human creativity – it’s here to amplify it. We built a platform that lets your team’s creativity shine while ensuring AI systems get it.
05. Visibility Is Just The Start
Being seen by AI is one thing — Being understood correctly is another.
We’re obsessed with helping AI systems truly grasp your brand’s message, not just index it.
06. Content Has No Borders
Your content lives everywhere – product pages, blog posts, social media, knowledge bases. It all needs to work together in the AI era. No more silos.
07. Speed Wins
The digital landscape moves fast. Your content operations need to move faster. We built tools that help you adapt quickly without sacrificing quality.
08. Clarity Beats Complexity
Marketing teams don’t need more complexity. They need clarity. Every feature we build starts with this simple truth.
09. Results Matter More Than Rankings
Traditional metrics like keyword rankings tell half the story. We focus on what really matters: is your content actually reaching and resonating with your audience through AI channels?
10. The Future Is Already Here
AI-mediated discovery isn’t coming – it’s here. But unlike others who see this as a threat, we see it as the biggest opportunity for innovative marketing teams to pull ahead.
The AI revolution isn’t coming. It’s here. It’s messy. And it’s your biggest opportunity.
Kristofer & Antonin – Founders
Contact Us
If this resonates with you, let’s talk!
We’d love to hear from you if you have any question on AI Search & AI Content Discovery of if you want to demo.
- hey@smalk.me
- Schedule a demo now —>
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